Suppose you’ve built your e-commerce business from the ground up; congratulations! You’re doing something right.

But now, the real work begins: building and growing your company to the next level.

If you want to continue experiencing success in 2023 and beyond, here are five tips for sustainably growing your online store:

Tip 1: Automate your business processes

Automation is a powerful tool that can increase productivity and grow your sales. 

The most obvious benefit of automated processes is that they take less time to complete, which means more time for other valuable tasks such as relationship building or marketing.

In addition, automation has the potential to reduce errors and improve quality control.

If you’re starting with your e-commerce business, then automation might seem like an intimidating task. Still, you can do many simple things from day one to get started on the road toward automating your business processes. Here are five tips:

1. Start with the easy tasks: Automate things that don’t take much time, require little thought or effort, and have a clear outcome. For example, you could automate sending an email to a customer who has just placed an order letting them know it has been shipped or creating templates for common responses (such as saying thanks for your feedback).

2. Get help from an expert: Get advice on automation best practices if your business is larger than just one person. is an expert in the field.

4. Set clear boundaries: When you start automating processes, make sure that you know where they end. However, try only to automate some things at a time because it will be too much work for too little return on investment. 

Tip 2: Integrate your online store with other systems

Your online store is an integral part of your business, but it’s not the only aspect. Integrating your online store with other systems can help you better manage and grow your e-commerce business:

  • Importing customer data from another system means that you won’t have to spend time manually entering information about customers into two different places.
    This helps reduce errors in data entry and makes it easier for you to track the success of marketing campaigns across multiple platforms.
  • Exporting customer data from one system allows you to use that information elsewhere, such as using it for social media marketing or sending targeted email campaigns.

You can integrate your online store with other systems using Zapier or installing plugins on both platforms (if they’re compatible).

Tip 3: Grow your online presence

Start with a simple premise to boost your brand: it’s all about what you do with your e-commerce platform. You have to invest time and effort into growing your online presence, and there are a few different ways you can do that.

Marketing for E-commerce

As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.

Larry Weber

Marketing is essential to building an e-commerce business because it helps drive traffic to your store and gain product visibility. 

The best approach comes down to the type of product or service that you’re selling—and there are many options at different price points! Some options include:

  •  Paid ads (such as Facebook advertising).
  • Search engine optimization (SEO) strategies like keyword research and site optimization.
  • Email marketing campaigns using A/B testing techniques.
  • Social media promotions such as contests or sweepstakes with prizes related directly back to the storyline behind why someone would want one particular item over another option on the market right now.
  • Posting links back offsite using hashtags related to specific types of consumers searching for products like yours, specifically within an industry niche!

Finally, the tip that never gets old has been proven to be very effective: traditional marketing methods, such as print ads or radio spots.

Tip 4: Join local communities and showcase your products

Join local communities and showcase your products.

Getting the word out about your products or services can be difficult if you’re a small business.
Joining your local community will help you generate interest in places people live and work.
Here are some examples of local business communities that may help:

  • Local Chamber of Commerce or Business Association.
  • Facebook groups for other small businesses (there are thousands).
  • Meetup events for entrepreneurs (these are global). My personal favorite is

Tip 5: Focus on customer service

Customer service is one of the most critical aspects of an e-commerce business. It’s not just about how well you can take care of an issue—it’s about preventing issues in the first place. The more time and effort you put into improving your customer service, your business will do better.

Here are some ways that you can improve customer service:

  • Automate processes where possible. If a customer has a question or complaint, it’s best to have a system that lets them quickly answer their question or resolve their issue without contacting anyone at all (if possible).

    For example, if someone places an order but forgets to include shipping information, don’t make them go through multiple steps to get back in touch with you; send them an email asking for their address, so they don’t waste their time doing it themselves!
  • Integrate with other systems whenever possible as well.

    For example, if someone has questions about their order status or tracking information, integrate Google Analytics data into that email or automated response, so they’ll get accurate answers instead of waiting on hold over the phone while someone reads from a script!


I hope these tips help you grow your e-commerce business.

Remember that the key to success is consistency, so if you follow these five tips consistently, you’ll soon see results!